Public Relations

At SJI, we use a variety of methods - from IR and media relations to case studies and contributed articles - to influence those who can impact our clients' success. Our PR programs have been successfully executed locally and worldwide.

We understand that PR is a cost-effective tool to drive awareness, build credibility and ultimately improve the bottom line; however, to work, it must be based on a sound strategy and executed impeccably. That's why we first establish a strategic focus and success metric prior to implementation, enabling us to achieve the very best results for our client's investment.

Market Research

Developing “strategy-driven” programs that deliver the intended results requires valid market data. At SJI, our mission is to provide the necessary insights into your target audience in order to create actionable marketing strategies and tactics that will maximize the success of recommended programs.

Author/Editorial Services

Formerly Marino & Associates, SJI’s literary agency and editorial services practice provides author representation and manuscript preparation for business professionals and subject matter experts who wish to develop a book concept or take an existing book manuscript to market. For those projects with clear commercial viability, we identify target publishers and negotiate top dollar for the authors we represent; for those authors whose work is more narrowly focused, but may have a strong impact in their professional pursuits or drive awareness of their business, we help them sort through the publishing alternatives, including targeting small publishers, collaborative publishing or self-publishing. Our passion for publishing is augmented by an aspiration that serves as a measuring stick for all the work we represent. We have a simple vision – to work with authors who inform, uplift and inspire the reading public with quality content that creates a more enlightened world.

Founded in 1987 to provide editorial services for businesses and publishing companies, this business unit has now evolved into a full-service literary agency and was rolled into StarJunction International™ (SJI) in 1998. The firm’s founder, William P. Marino, a former editor for the publishing giant Harcourt Brace, managing editor for Colorado Springs Style, and editor-in-chief of NewTech Publications, has been involved in the publishing process for more than 20 years. At Harcourt, Marino was involved with the acquisition and preparation of such award-winning works as Sarah Plain and Tall, by Patricia MacLachlan, and My Antonia, by Willa Cather, for the company’s Laureate Edition Reading Series. At NewTech, he brought the acclaimed book, Tropical Son, by Jonathan Harrington, to market. In all, Marino has served as editor on 17 books, including Harcourt’s instructional series, entitled Harcourt Language, which pioneered the pedagogy of the writing process. Marino, an accomplished writer in his own right, has over 200 articles published in the United States and Europe.

This business unit provides complete services for both first-time and veteran authors:

Web Strategies

The Web has evolved to the mainstream. This medium's unique interactive attributes require a clear understanding of the nuances of the Web: how people navigate a site, the online sales cycle, access speeds, graphic loads, browser quirks, screen settings, meta tags and a myriad of other details that dictate the success of an online experience. Developing effective online campaigns is not a skill every agency or designer possesses. In fact, the design of a company's Web experience is only one aspect of a successful Internet strategy. Many agencies begin and end with design. That's not the case at Trippe-Marino.

SJI has extensive online expertise, ranging from "brochureware" websites and lead-generation engines to communications portals and comprehensive e-commerce sites. Moreover, we bring the knowledge and execution ability to integrate online campaigns with other communications programs to drive targeted prospects to your site and manage the online sales process. The result: increased sales.